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YouChoose » Tell me about advertising with YouChoose
Business Owner's & Managers start here
(audio message)
BUSINESS OWNERS….
DON’T PAY TO ADVERTISE!
Everyday people consume, they purchase. Yet, they have a love/hate relationship with advertisements. They are a necessity in life. They provide the information that helps consumers make those daily purchasing decisions about you or your competitor. So if they are helping them, than why do they have such a dislike for them? Businesses of all kinds bombard consumers everywhere and everyday with ads they don't want and messages that don't apply to them. They interrupt consumer’s TV shows, and their music on the radio. The consumer wants control, look no further than advertising free satellite radio and TiVo. As a result, viewers, listeners and subscribers are disappearing and headed straight to the internet for their media, entertainment, leisure & shopping. Businesses large and small understand the awesome power that the internet delivers. Millions of businesses are shifting substantial portions of their marketing budgets to the internet. Maybe you need to look no further to confirm that than your own life or the lives of your family, friends and co workers. Even politicians running for the highest office in the country are turning to the internet to announce their candidacies. Traditional media is quickly evolving into a way to only drive people online. Why not an opportunity where you choose to customize your business message to the highly motivated consumer that has asked for your message based on feedback they give you? Pay for action. Pay to engage in a dialogue, substantially increasing your likelihood of generating sales. Don’t pay to advertise.
Marketing has fast been moving from a monologue, talking one-way to customers, to a dialogue. Conversational marketing is engaging people in ongoing dialogue.
WHAT IS youchoose?
Conversational Marketing. A simple and fast online program. A program that allows consumers, free of charge, to choose the businesses they have an interest in receiving marketing messages from. In exchange for engaging your message and allowing an on going dialogue to continue with you, the highly motivated consumer and their favorite non profit organization are rewarded.
HOW DO I GET INVOLVED?
TOP youchoose QUESTIONS from Advertisers
- Consumers - Who are they? The consumers are individuals from the Savannah area market. youchoosesavannah consists of several different businesses that desire to reach the group of highly motivated consumers in the community.
- Consumers - How do I “dialogue” with them? When the consumer selects your business as one in which they’d like to receive messages from, they must then submit a three question survey that is available to you or your designated contact. You choose to then begin by sending them a generic message or a customized message created from their initial survey responses. After reviewing your initial & subsequent marketing messages they will answer a one to three question survey each time ( multiple choice or free form). When the consumer engages with you they are rewarded with credits that are later redeemed for gift cards from advertisers within the program. You continue to learn more and develop a deeper relationship with your prospect guaranteeing a much higher likelihood of doing business together.
- Consumers - Can I contact the consumer directly? No. All communication with the youchoose member is done through youchoose. Part of the success of the youchoose community will be that the member has a sense of comfort knowing that youchoose serves as a buffer between them and the advertisers.
- Consumers - Can I remove someone from my customer group that is not purchasing from me? You can request that youchoose remove a customer that is not doing business with you from your group after a three month period.
- Consumers - Do I have to accept all customers that choose my business? No. In the initial qualification survey that is submitted by a youchoose member you can require that their survey “scores” at a minimum level for them to be admitted to your engagement group
- Consumer - What if my engagement group is full and a consumer wants to receive my messages? The youchoose member will contact youchoose and we will seek your approval to admit them to your engagement group.
- Consumers - Can a customer have more than one account? No, not in the same community. Each community matches those that join by their mailing address.
- Cost - How much is it? As a youchoose advertiser you don’t pay to communicate your message, you only pay when the consumer views or listens to your ad and then submits a survey with questions you want answered. When this happens you are invoiced monthly $2 for each survey submitted. Each youchoose advertiser is required to make a fully refundable deposit within (7) days of signing up and before becoming active in the community.
- Cost - Can I set my limit on expenditures? Your consumer engagement group is limited to 600, so the maximum amount you might spend per month on consumer engagement is $1200. You must send at least one message per month to each consumer in your group. If you have 500 people in your group and only 350 view your ad and submit a survey you pay only $700.
- Contract - Do I have to sign one? Yes. We ask that you commit to your youchoose community for a minimum period of 6 months.
- Ads - What types can I send? You can send a text, graphic, audio or a video message. If you want to use your existing newspaper, radio or TV ads you are free to do so.
- Ads - Do I create my own ads and surveys or does someone do that for me? you choose! You can do them in house and email them to us, you can do them online with us, your agency can do them or you can utilize the services of youchoose’s own agency for a fee of $50 for each campaign over (6) per month.
- Ads - Are there any limitations on the ads I send? All audio and video messages must not be longer than 60 seconds. Longer ads are available for a higher survey fee. No ads can ask for personnel contact information from the youchoose member such as name, address, phone number or email address. All marketing messages are sent through youchoose to the customer and are reviewed prior to launch for inappropriate content.
- Ads - What if I want to send an ad before or after normal working hours? youchoose offers incredible flexibility. If you’d like to create your own ad and survey online at youchoose communities at 11pm for a morning launch to your consumer group you can do that. youchoose reviews ad campaign from 6am (EST) to 12 midnight (EST)
- Ads - How do I self service the ad package? You will log into your account on your youchoose community. First, create or upload your advertisement message to be delivered (text/print, audio or video) choose your intended target audience and choose an expiration for the link to the ad/message. If you want to include a coupon, attach it. Second, create the three question survey using our template. Third review your campaign and then launch it!
- Ads - Can I set a time limit as to how long my message can be available to view? Yes. The message link defaults to 96 hours. You can choose to increase or decrease the availability of the link to your ad/message
- Ads - How can youchoose offer me creativity and flexibility in my marketing campaign? Because you have the ability to create your own ad/message at any hour of the day, you can react quickly to an idea, market opportunity or creative opportunity that is time sensitive.
- Ads - Are there any limits to my self service ad package? Yes. Ad packages will be reviewed for approval between the hours of 6a-12a EST
- Ads - Do I have to address my entire group with each, or the same message? No. You can choose one member, multiple members or your entire engagement group with one or more of the same or different message(s)
- Ads - Can I store my ads? Yes. They can be stored and retrieved by accessing your account at your youchoose community website.
- Ads - Can I increase or decrease the number of questions in a survey? You can only decrease the number of questions. The original qualification survey and the subsequent ad/message surveys will consist of no more than three questions and must always have a minimum of one ad.
- Ads - Can I launch an ad that is more than 60 seconds? Yes. The pricing structure for this will be more than the $2 per survey.
- Ads - Is there a template format for the survey ads? You will be able to either attach your existing print ad in certain formats (jpg,png,gif) or create a text ad that you can ad your graphics or pictures to. Video ads are preferred as FLV files, but can be accepted as AVI, WMV & MPEG
- Ads - Can I choose when to send ads? Yes. youchoose ads can be launched to your engagement group members 24 hours a day. All ads require youchoose approval prior to launch. youchoose will do its best to approve launches as quickly as possible.
- Ads - Is there a minimum number of ads I have to send each month? Yes. Each customer in an advertisers engagement group is guaranteed at least (1) ad package (reward opportunity email; ad; survey) per month
- Bulls i Solutions - What exactly will Bulls i Solutions offer my business? For a fee Bulls i Solutions will offer the following:
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· Customer survey answer analysis – review and formulation of survey answers submitted by customers for the purpose of recommending a youchoose marketing plan going forward
· Ad suggestions based on analysis – A youchoose marketing plan based on the customer survey answer analysis
· Ad package creation (for approval) – reward opportunity email, ad creation (only those two that follow below), and survey creation
· Text ad development – writing of text ads that advertiser would like submitted in an ad package to youchoose customers
· Audio ad development – basic verbal audio, no music, professional voice over for additional fee
· Media contact service – ad retrieval from media entity (TV, radio, print) for inclusion in ad package
· Weekly contact with owner to discuss issues, recommendations and ad package approvals
27. Surveys - Can a survey be answered more than once? No. Once the survey is submitted it can no longer be accessed by the youchoose member. It can be reset prior to submission in order to change answers.
- Surveys - Can customers go to the survey without viewing my ad? Customers can only access the survey after a countdown clock (that is set according to your ad length) has expired.
- My Account - How do I access my account & surveys? You will access your account by logging into your youchoose community with your email and your chosen password.
- My Account - Can I advertise in more than one community? Yes. There are no restrictions on the number of youchoose communities that you can advertise in.
- My Account - How often am I billed? You will be billed monthly for the previous month’s activity (surveys submitted )
- My Account - What reports can I access?
- Cumulative survey answers for your entire engagement group
- Surveys of any customer in your engagement group;
- Subsets and categorize in multiple groups (ex. Advertiser desires to target customers in his group that have indicated in survey responses that they have male children and spend more than $100 per month on clothing; they can then save this subset as a titled group to retrieve again later if desired).
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